Script - Luckin Coffee's Meteoric Rise in China

A reel script explaining the rise of Luckin Coffee in China

In a country where tea is king, HOW did coffee reign supreme?


Luckin Coffee recovered from financial struggles to become China's top coffee retailer,
even outpacing Starbucks.

Embracing digitization & automation at takeout kiosks,
it registered OVER 120 MILLION app users by 2024.

Its "NEW RETAIL" strategy - centered on marketing and consumer research expanded beyond tier-1 cities,
helping it launch 16,000 outlets nationwide.

That’s 9,000 MORE than Starbucks!

It also won over coffee lovers with unique & innovative flavors at competitive prices.


Something EVEN ITS COMPETITORS couldn't hack.

Luckin’s rapid rise boosted China's coffee consumption by 57% from 2019 to 2024 - proving bold strategies transform industries.

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